JUSTINE WILLAMS- BUTTERFLY BLUE -
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ABOUT
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Having studied Textiles & Fashion at Loughborough College of Art & Design, Justine went on to enjoy a variety of fashion-related jobs, including various junior roles on women's titles at IPC Magazines. However it was her time at Matches, under the guidance of Ruth Chapman, that she was exposed to the world of Fashion PR and she loved it. Following a two year stint at the Top Shop press office, she moved to an independent agency where she worked across a mix of high street and designer brands including John Richmond, Space NK, Shelly Shoes, Warehouse and Whistles.
Starting her own accessories business inspired Justine to learn the skills required to market the brand herself and on selling the company she embarked on her latest career chapter, creating written and visual content for fashion, jewellery and accessory brands - and independent boutiques too. She's delighted to be a permanent/freelance fixture at Tilly Sveaas Jewellery​ where she's played a key role in the brand's marketing and content output for the last 5 years.

Justine works between her home in Surbiton and her studio in London's Queens Park.
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Justine likes: Zadig tuxedos, Felix the Cat, white chocolate mice, ballet's five positions of the feet, typography, Vogue Paris, vintage trainers, sparkly brooches, double denim and giraffes.
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